Alternative Airlines Reports Best-Ever Financial Year in 2024
April 02 2025
Market diversification, technology advancements, and enhanced payment flexibility drive success.
London, 02.04.25 – Alternative Airlines, a leading flight search and booking platform, today announced its financial results for 2024, marking its most successful year to date. The company’s strategic investments in market expansion, internal technology, and flexible payment solutions have reinforced its position as the go-to platform for making flights affordable for travellers worldwide.
Alternative Airlines’ total transactional value grew by +11% year-on-year, increasing from £74 million in 2023 to £83 million in 2024—the company’s best ever financial year. This achievement also represents phenomenal growth post-pandemic: +822% in transactional value from £9m in 2020.
Strategic market diversification has been a key driver of Alternative Airlines’ success in 2024. The site saw significant year-on-year growth in key global markets in 2024 vs 2023, including in the United Kingdom (+36%), Canada (+121%), Singapore (+286%) as well as continued strong performance in the United States.
Executive Statement
Sam Argyle, Managing Director at Alternative Airlines commented: “We are incredibly proud of our achievements in 2024, reflecting our commitment to providing exceptional value, service, and innovation. We continue to redefine payment flexibility in travel, to make air travel more affordable and accessible for travellers around the world. Technology remains at the heart of Alternative Airlines, and in 2024, a big focus was on internal technology development, to enhance our industry-leading, end-to-end flight booking experience. These achievements position us for continued success in the dynamic travel industry, and sets us up for the next phase of growth”.
Key Business Highlights
Access to Travel and Market Diversification
Alternative Airlines remains committed to providing affordable flight options to an underserved customer segment. The site expanded its offering of flexible and localised payment options in 2024, including longer-term financing options, to broaden payment accessibility for travelers who might not otherwise have access to financing. 2024 also saw Alternative Airlines reinvigorate its brand identity, including the redevelopment of the site’s homepage, to reflect an enhanced focus on flexible flight payments for all and to further align with the brand’s mission: to give everyone, everywhere, the freedom to fly.
Enhanced Customer Trust and Experience
The company achieved an exceptional Trustpilot rating of 4.9/5, ranking 2nd out of 242 in the Trustpilot airline ticket agency category. Delivering exceptional post-booking experiences that drives customer loyalty is integral to the company’s success, and Alternative Airlines grew its customer service personnel by 71% between 2023 and 2024 — 52% of Alternative Airlines’ employees now work in operational or customer support positions. This achievement was also supported by expanded customer support hours until midnight in 2024.
Leading Airline Content
Alternative Airlines expanded its partnership with Amadeus to enhance its NDC X Content offerings from airlines such as American Airlines, United Airlines, Lufthansa Group, Air France/KLM, Avianca, Singapore Airlines, Qantas, SAS, and others. As a result, Alternative Airlines has been able to further enrich its ancillary service offerings, including seat selection and baggage options, and significantly improve the user experience.
Advanced Internal Technology and Processes
A big focus in 2024 was on a significant overhaul of the site’s underlying technology, with investment in cutting-edge technology to lay the foundation for future growth. The company’s in-house technology team introduced new processes across every facet of the business, to provide a seamless and highly localised experience for customers. This technology includes the introduction of Amelia, an AI-powered chatbot, which has enhanced customer service efficiency and response times. Reporting processes have been streamlined, to aid in enhancing platform capabilities to deliver innovative booking features. The business also strengthened its financial governance following the appointment of RSM as new auditors, enhancing financial processes and using industry expertise to ensure best practices are followed.
Workplace Excellence
Alternative Airlines’ international success has been achieved with a UK-based team of 110 staff, driven by the company’s expert team across marketing, finance, operations, commercial and technology departments. Alternative Airlines was proud to be nominated as a Great Place to Work in 2024. The company has invested significantly in professional development, offering training, leadership programs, and clear paths for progression. Alternative Airlines’ recruitment strategy prioritises diversity, fostering an inclusive culture that drives innovation; Alternative Airlines has a workforce where women make up 63% of the team, with 55% holding managerial positions.
Looking Ahead: 2025 and Beyond
Building on its 2024 success, Alternative Airlines has ambitious plans for the coming year. To continue to drive market diversification, new language support will continue to be introduced to enhance accessibility and customer reach.. To also enhance the booking experience, an interactive seat map display at checkout will be redesigned, making it easier for customers to select seats. The company will also optimise flight selection features, enhancing inbound and outbound flight mix-and-matching for greater booking flexibility.
About Alternative Airlines
Alternative Airlines is a global flight booking site, and is on a mission to take the friction and frustration out of flight booking, to make the experience effortless for travellers everywhere. By partnering with the world’s leading flexible payment brands, Alternative Airlines gives passengers the power to pay over time. And by combining next-generation technology with next-level support, it’s innovating the booking process and simplifying the customer experience to give everyone, everywhere the freedom to fly.
Media Contact:
Katie Gravett
Digital Marketing & Communications Executive
kgravett@alternativeairlines.com