Affirm’s Flexible and Transparent Pay-over-Time Options Now Available in the UK

Founded in 2012, Affirm’s mission is to build honest financial products that improve lives. The company offers approved consumers an alternative to credit cards and other pay-over-time options, providing the ability to split the total cost of purchases into budget-friendly payments. While nearly one quarter of buy now, pay later users in the UK were charged late fees in 2023, Affirm does not have any late fees or hidden charges, which supports the responsible extension of credit. Affirm underwrites every individual transaction before making a real-time credit decision and only approves consumers following an assessment that evidences their ability to repay.

Affirm’s expansion to the UK adds to its presence in the US and Canada. This will enable Affirm to further build upon its growing network of 50 million consumers and over 300,000 active merchants worldwide, including brands such as Amazon, Shopify, Walmart, and many more. Affirm has been publicly traded on NASDAQ since 2021 and has processed more than $75 billion over the last five years.

In the UK, Affirm will initially offer its interest-free and interest-bearing monthly payment options. Any interest applied will be fixed and calculated solely on the original principal amount, meaning the amount of any interest does not ever increase or compound. Consumers will always know what they owe upfront. Affirm UK Limited (“Affirm”) is authorised and regulated by the Financial Conduct Authority.

Affirm is launching in the UK with Alternative Airlines, a leading flight booking site, and Fexco, a leading global fintech and payments processor, with additional UK and international brands expected to follow. Eligible Alternative Airlines customers can now select Affirm at checkout, go through an eligibility check, and if approved, select from Affirm’s monthly payment plans for their flight purchases. Additionally, Fexco’s international clients with a UK presence can easily integrate Affirm and offer it as a payment option to their customers at checkout.


Sam Argyle, Managing Director of Alternative Airlines, said: “At Alternative Airlines, we believe that everyone should have the freedom to fly—whether it’s for a dream vacation, an important family gathering abroad, or a last-minute break. Affirm’s user-friendly, seamless experience helps to enable just that, while ensuring people access credit responsibly. Consumers demand payment choice, flexibility and transparency at checkout, and Affirm delivers all three. Over the last five years, we’ve seen the value that Affirm delivers to our U.S. travellers, and more recently with our Canadian travellers. We are incredibly excited to offer Affirm’s personalised payment options in the UK.”

About Alternative Airlines

Alternative Airlines is on a mission to take the friction and frustration out of flight booking, making the experience effortless for travellers everywhere.

By partnering with the world’s leading flexible payment brands, the company gives passengers the power to pay the way they want, including the choice of Buy Now, Pay Later, and cryptocurrency.

And by combining next-gen tech with next-level support, it’s innovating the booking process and simplifying the customer experience to give everyone, everywhere the freedom to fly. 

About Affirm

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we show consumers exactly what they will pay up front and never charge any late or hidden fees.

Affirm is a form of credit. Credit subject to credit check. Terms apply. UK residents only, 18 and over with a bank account or a debit card. Credit is subject to a minimum spend, which may vary from time to time. Missed payments could affect your financial status.

22% Representative APR.

Affirm UK Limited provides consumer credit products and is authorised and regulated by the Financial Conduct Authority (“FCA”) for carrying out regulated consumer credit activities (firm reference number 756087). Company number 10199101, with its registered Office is at C/O TMF Group, 1 Angel Court, 13th Floor, London, EC2R 7HJ. Affirm is the trading name of Affirm UK Limited.